Category: advertising

Rockonomics

I’ve greatly enjoyed Alan Krueger’s “Land of Hope and Dreams: Rock and Roll, Economics and Rebuilding the Middle Class” speech given at the Rock and Roll Hall of Fame this past June. In the speech, Krueger compares the economics of the music industry to what is happening in the U.S. economy as a whole. It… Continue reading Rockonomics

Creating Compelling App Descriptions for iTunes and the iOS App Stores

When you submit an iOS application for review, you’ve got to make sure your ad copy is tight.  The app description may be the last thing holding back a tap to buy your app. Apple doesn’t give much guidance on this important chunk of text. “Write your Application Description with a focus on what makes… Continue reading Creating Compelling App Descriptions for iTunes and the iOS App Stores

When Business and Personal Life Collides – New Facebook Privacy Settings and the Status of Tiger Woods' Endorsement Contracts

Exactly what counts as private personal details has been a major theme underlying discussion in new media and old media in the past few weeks.  Here are two interesting examples of how business and people’s personal details are colliding right now. New Media: Facebook’s Privacy Settings Updates Facebook has made major changes to how it… Continue reading When Business and Personal Life Collides – New Facebook Privacy Settings and the Status of Tiger Woods' Endorsement Contracts

Strong Conversational Variation via Gmail Yields Interesting Contextual Advertisements

I was emailing with a friend of mine in an exchange over some travel plans and the coming holiday.  Normally, I block all advertisements in Firefox using Adblock, but I had whitelisted Gmail for some reason recently and so I was seeing the contextual advertising displayed on the right side of the web page. Since… Continue reading Strong Conversational Variation via Gmail Yields Interesting Contextual Advertisements