Baja Fresh was blowing up around the time I graduated from college. I had the one near my mom’s house in my phone for a while and I set up a number of dinners for pick up on the way home from my job. Then the quality of their food went south so I stopped going. Fast-forward to this past week when I see a billboard for a new Nacho Burrito at Baja Fresh.
I decided that I must have this new burrito. I finally got around to trying it out this afternoon, so here’s a quick review of the new offering from Baja Fresh.
First, you should know that Baja Fresh was bought by Wendy’s in 2002 for 245 million dollars. I graduated in 2003, so the timing makes sense given the hype around the company. However, in only a few years the business has become increasingly less valuable to the point where it was bought from Wendy’s for a song–David Kim of Anaheim, CA led a group of investors to buy Baja Fresh for only $31 million.
After closing a few stores, Kim has supposedly launched some initiatives to reduce wait times and refresh the menu with some new items. The Nacho Burrito is a part of this effort.
First, after I ordered the burrito I was offered some chips to munch on while I waited for the my food. I gladly accepted, even though it was only a small portion of chips. It did make me hit the salsa bar up earlier than usual. Anyhow, the burrito became ready and it was big. I’d say the nacho burrito is roughly the size of an adult hamster, only flatter. To my dismay, it did not come with chips. This meant I was picking through the small little bits I had left from my “wait chips.”
My expectations for a nacho burrito were different than what I experienced. When I saw the billboard, I was thinking that I would run into a lot of chips or crunchy parts while eating it. However, there were only a few small chip things in there. A bit of a let down, as crunch textures go well with burritos, (hence the need for chips). Unexpectedly, there was a strong hint of nacho cheese in the burrito.
How might this be unexpected? I don’t eat nachos. They are gross. I don’t know why I wasn’t expecting nacho cheese there it was. You couldn’t really see it, just taste it. I ate the whole thing and wasn’t grossed out but was way too full and the walk home was slow and plodding.
So I give the new Nacho Burrito at Baja Fresh a C+ because it had few chips inside, no chips outside and (admittedly my fault for not thinking this through) a strong helping of easy processed yucky cheese taste.