Creating Compelling App Descriptions for iTunes and the iOS App Stores

When you submit an iOS application for review, you’ve got to make sure your ad copy is tight.  The app description may be the last thing holding back a tap to buy your app.

Apple doesn’t give much guidance on this important chunk of text. “Write your Application Description with a focus on what makes the functionality or design of your app unique.” was a tip from this past June from the App Store Tips blog.

We know that 4000 characters is the limit.  And App descriptions are made up of simple text, including unicode symbols like checkboxes (✔) and more (♣☢☂).  Apple takes your unicode text and formats it for display on the web via Web Preview, in iTunes and on the iOS devices themselves (the app store).

Since you probably have very specific points you want to get across, and users have a very short attention span, you need to pay attention to how Apple will format what you write.  In this entry I discuss how to create app descriptions that look great everywhere Apple publishes your app description.

Continue reading Creating Compelling App Descriptions for iTunes and the iOS App Stores

Selling an iPhone 3GS to get a new iPhone 4 in the United States

People are often surprised to hear that their old iPhone will make their upgrade free or even pay them.  There are a few tricks to helping improve your chances of making money each time Apple releases a new iPhone.  I thought I’d describe how the process works and my recent experience.

There are a number of tricks to upgrading an iPhone in the United States.  Most revolve around the fact that AT&T subsidizes the cost of new iPhones.  So your old iPhone may be worth as much or more than the cost of a new iPhone if you’re up for a two year renewal.

I’ve been lucky to have every model of iPhone break on me at least one time (except the 4 which hasn’t failed yet) and have every phone replaced by Apple.  My iPhone 3G broke twice.  The first was my now well-indexed bit on the white screen of death.  In the second phone, the sleep switch stopped working (a common problem with early iPhone 3G).  Technically, I’m on my fourth iPhone in just over two years.

Continue reading Selling an iPhone 3GS to get a new iPhone 4 in the United States