Just a quick post to advertise for Advertise For Peanuts. This site features creative advertising spots of a viral nature. This type of copy is the future of advertising as the 60 second commercial aimed at broadcasting gets fast-forwarded or deleted in the increasingly on-demand nature of content consumption.
Forcing users to watch commercials, i.e. prior to CNN’s online video news is an ugly way to get consumers attention. People will turn their speakers down or multi-task to avoid unwanted messaging. People will eat creative content alive whether it promotes Burger King or Hanes underwear so long as it makes them feel good.
As people will get better at filtering out broadcast advertising the videos and print offered on Advertising For Peanuts represent the marketers future for mainstream appeal.