Fair-Weather Leaks Serve as a Strategic Method of Media Control

radiohead in rainbows label leak political leaksRyan Grim at The Politico wrote an article about the political leaks in Washington D.C. that also offers insight into how and why leaks happen just about everywhere, from bands to business to family secrets.

The article separates the types of leaks into three categories: the malevolent, the benevolent and the accidental.

Grim’s article includes eleven leak sub-categories each with a different intention. If you are plan to communicate with or be a part of the fourth estate, you should probably take a moment to read them each in detail. Instead of touching on each sub-category here, I would like to highlight how fair-weather leaks are used as a method of strategic media control.

Fair-Weather and Bad-Weather Patterns

“When an organization is being run well, people tend not to look at things as leaks, but they tend to look at things as information specifically being put out for some strategic purpose. When things are not well, the information getting out there is perceived as leaks.

-Chris Lehane, of the ’92 Clinton campaign and later the White House.

This seems like a subjective impression to me, and I wonder how it could be quantified without defining exactly what it means for an organization to be “run well.” And Lehane’s idea seems to create a chicken-or-the-egg scenario: a well run organization incorporates strategy into leaks, while strategic leaks also seem to be the hallmark of a well run organization. Continue reading Fair-Weather Leaks Serve as a Strategic Method of Media Control