The web Contact Us form serves as an important starting point for people interested in a product or service. For a big company, handling inbound leads over the course of a long sales process requires a strong CRM. SalesForce is a fully featured CRM plaform, however in my experience it has somehow ignored an important source for sales leads: contact us forms on the company website.
Salesforce does not explain how its clients should go about crafting a quality Contact Us web page.
What is a quality Contact Us web page?
Generally you’ll find the same type of fields on Contact Us pages across the web. You are asked for your first and last name, job title, complete address and something specific about your query, like Where did you hear about us? Or What model Range Rover are you interested in?