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	<title>rob&#039;s blog &#187; technology</title>
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	<link>http://banagale.com</link>
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		<title>End of Year 2010</title>
		<link>http://banagale.com/end-of-year-2010.htm</link>
		<comments>http://banagale.com/end-of-year-2010.htm#comments</comments>
		<pubDate>Mon, 27 Dec 2010 01:12:55 +0000</pubDate>
		<dc:creator>rob</dc:creator>
				<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://banagale.com/?p=697</guid>
		<description><![CDATA[goodbye 2010]]></description>
			<content:encoded><![CDATA[<p>Some things change, some stay the very same.  Like last year this time, I&#8217;m using <a href="http://www.twitter.com/jetsetter">Twitter</a> more than blogging to share publicly.  I&#8217;ve done a lot of sharing to my semi-private friends on Facebook.  I&#8217;m am still pumped about <a href="http://banagale.com/the-concept-of-self-and-use-of-rfid-iphone-in-entertainment-and-social-space.htm">RFID and NFC</a> on the iPhone.  I still think about how mobile will change our lives. I still listen to, talk about and share music I like.</p>
<p>I turned 30 and jumped off a tall bridge to celebrate. I moved to Seattle, and continue to work on the most exciting technology ever created for people like me.</p>
<p>I had people enter and exit my life over the year. At times life was dramatic. There were many special days both happy and sad. I&#8217;ve never captured or shared more of my existence.  More than anything I had some big, quiet supporters this year.</p>
<p>Goodbye 2010, thank you for all of the memories.</p>
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		<title>Fix: Changing Google Account Password Causes iPhone Email to Not Work</title>
		<link>http://banagale.com/fix-changing-google-account-password-causes-iphone-email-to-not-work.htm</link>
		<comments>http://banagale.com/fix-changing-google-account-password-causes-iphone-email-to-not-work.htm#comments</comments>
		<pubDate>Tue, 10 Aug 2010 19:54:37 +0000</pubDate>
		<dc:creator>rob</dc:creator>
				<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://banagale.com/?p=677</guid>
		<description><![CDATA[Just encountered this when I changed my Google Account password: my iPhone 4 stopped sending and recieving mail from that account even after I updated the password in Settings -&#62; Accounts.  The iPhone pops a message saying the password is incorrect.  When you try to leave, iPhone tells you that you may not be able [...]]]></description>
			<content:encoded><![CDATA[<p>Just encountered this when I changed my Google Account password: my iPhone 4 stopped sending and recieving mail from that account even after I updated the password in Settings -&gt; Accounts.  The iPhone pops a message saying the password is incorrect.  When you try to leave, iPhone tells you that you may not be able to send and recieve mail as a result.</p>
<p>For security purposes, Google occasionally requires you to re-enter your normal password when using their various web services.  When you change your password, you may need to pass a captcha test to re-enable IMAP on your gmail.  Props go to <a href="http://www.madebymark.com/madebymark/2008/09/iphone-imap-and.html">MadebyMark</a> for the link.</p>
<p>Google has a pretty <a href="https://www.google.com/accounts/DisplayUnlockCaptcha">unassuming unlock page here</a> you must visit with using the browser on the mobile device you&#8217;re unlocking.   Pass the password and captcha test and your iPhone should be able to get google mail again.  Google did not notify me that I might need to pass a captcha test after updating my account password. How was I supposed to know that updating a password might disable gmail IMAP support?  The answer is buried in a <a href="http://www.google.com/support/forum/p/Google+Mobile/thread?tid=53bd79ce3cb92e2b&amp;hl=en">Google support forum</a>.</p>
<p>UPDATE: If you are using the native mail application on the iPad, you will have to do the same device unlock you performed on your iPhone.  I&#8217;m interested in any information that better explains how Google authorizes the use of mobile devices.  Please @<a href="http://www.twitter.com/jetsetter">jetsetter</a> or post in the comments if you have further observations.</p>
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		<title>Double Rainbow All the Way</title>
		<link>http://banagale.com/double-rainbow-all-the-way.htm</link>
		<comments>http://banagale.com/double-rainbow-all-the-way.htm#comments</comments>
		<pubDate>Sun, 11 Jul 2010 18:39:29 +0000</pubDate>
		<dc:creator>rob</dc:creator>
				<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://banagale.com/?p=612</guid>
		<description><![CDATA[]]></description>
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		<title>iTunes App Store Hacks Result of Apple ID Password Policy</title>
		<link>http://banagale.com/itunes-app-store-hacks-result-of-apple-id-password-policy.htm</link>
		<comments>http://banagale.com/itunes-app-store-hacks-result-of-apple-id-password-policy.htm#comments</comments>
		<pubDate>Wed, 07 Jul 2010 02:18:24 +0000</pubDate>
		<dc:creator>rob</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://banagale.com/?p=575</guid>
		<description><![CDATA[The subject matter of my previous blog post is now front page news, and Apple has now responded.  Time for a  follow-up with some additional thoughts.  This entry questions the Password Policy for Apple ID and asks whether it may be responsible for past and future attempts to manipulate app ranking in the App store. [...]]]></description>
			<content:encoded><![CDATA[<p>The subject matter of <a href="http://banagale.com/itunes-accounts-hacked-app-rankings-in-books-category-gamed.htm">my previous blog post</a> is now front page news, and Apple <a href="http://www.engadget.com/2010/07/06/apple-responds-on-itunes-fraud-vaguely-confirms-said-fraud/">has now responded</a>.  Time for a  follow-up with some additional thoughts.  This entry questions the Password Policy for Apple ID and asks whether it may be responsible for past and future attempts to manipulate app ranking in the App store.</p>
<p><strong>A Note on Media Alignment</strong></p>
<p>It is worth noting that we&#8217;re beginning to see more media outlets align with or against Apple.  From my frequent review of popular mobile news coverage, it has become clear that Gizmodo and PC World do their best to highlight gaffes and problems in the iTunes ecosystem or just about iAnything.  Meanwhile a blog like MacRumors seeks to downplay news that might be viewed as concerning or add to the distress from iphone4antennaegate. (I just made that up).</p>
<p>While the title of these publications alone should serve as a strong indicator, keeping track is important.   The Clintons are well <a href="http://www.nytimes.com/2008/06/11/us/politics/11clinton.html?_r=1">known for keeping their loyalty lists</a> in order and it is entirely reasonable to assume Apple is doing the same.   <span id="more-575"></span>For the record, I run an iOS app development group and generally advocate for the iOS platform.</p>
<p><strong>The Recent Gaming of the App Store</strong></p>
<p>Back to the issue at hand, MacRumors published a piece titled, &#8220;<a href="http://www.macrumors.com/2010/07/04/reports-of-app-store-hacked-greatly-exaggerated/">Reports of &#8216;App Store Hacked&#8217; Greatly Exaggerated</a>&#8221; that sought to downplay concerns related to the book category being hijacked by a rogue developer for over four days.  Indeed, the book category is small, however any evidence that challenges the fairness of the App store only adds to the mindset that not all developers get a fair shot.</p>
<p>When news like this is published it suggests that as an app developer, you not only must court and respond to any marketing opportunities provided by Apple (few and far between) but also worry about your app competing on its own merits in the top 50 ranking.</p>
<p><strong>Apple ID Password Policy</strong></p>
<p>Currently the only requirement for a password that may be used to access iTunes, MobileMe, the iOS developer portal and more is that it be 6 characters in length.  As far as I can tell, there are no other requirements and no common passwords are blocked.  (I briefly changed my password to &#8216;password&#8217; to test this.)</p>
<p>To quote <a href="http://en.wikipedia.org/wiki/Password_policy">Wikipedia&#8217;s entry</a>, &#8220;Password policies are usually a tradeoff between theoretical security and the practicalities of human behavior.&#8221;  In the case of the iTunes music store the practicalities of human behavior are that the general public is really bad at remembering passwords, especially if they require numbers or upper case letters.</p>
<p>From Apple&#8217;s perspective, when someone forgets their password they can not buy virtual goods, whether that be music, videos or apps.  It is my belief that Apple forces you to re-enter your password when &#8216;buying&#8217; free applications or upgrading previous applications specifically to make sure you always know your password <em>just in case</em> you decide you want to buy something.</p>
<p>Given the number of accounts out there linked directly to credit cards, it is fair to assume that if Apple were to implement a stronger password policy it would have a negative effect on sales.  And, at least for the moment, the number of negative publicity associated with compromised accounts and their use to game the app store does not outweigh this figure.</p>
<p>Apple ID password requirements appear to have been unchanged for years, as hack reports <a href="http://www.theregister.co.uk/2008/07/24/apple_id_fraud/">have been reported for some time</a>.  What is new is the app store gaming.  No one cares about others&#8217; poor password choices until they start affecting their own bottom line.</p>
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		<title>Course Files for Stanford CS 193P iPhone / iOS App Development Winter 2010</title>
		<link>http://banagale.com/course-files-for-stanford-cs-193p-iphone-ios-app-development-winter-2010.htm</link>
		<comments>http://banagale.com/course-files-for-stanford-cs-193p-iphone-ios-app-development-winter-2010.htm#comments</comments>
		<pubDate>Thu, 01 Jul 2010 09:23:24 +0000</pubDate>
		<dc:creator>rob</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile computing]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://banagale.com/?p=561</guid>
		<description><![CDATA[Stanford was kind enough to release all of its CS 193P iPhone / iOS Application Development course under Creative Commons.  The lecture videos [iTunes link] are available for free download through iTunes U. When I went in search for the course files, I found them all individually linked on the course downloads page.  Since I don&#8217;t want [...]]]></description>
			<content:encoded><![CDATA[<p>Stanford was kind enough to release all of its CS 193P iPhone / iOS Application Development course under Creative Commons.  The <a href="http://deimos3.apple.com/WebObjects/Core.woa/Browse/itunes.stanford.edu.3124430053.03124430055">lecture videos</a> [iTunes link] are available for free download through iTunes U.</p>
<p>When I went in search for the course files, I found them all individually linked on the <a href="http://www.stanford.edu/class/cs193p/cgi-bin/drupal/downloads-2010-winter">course downloads page</a>.  Since I don&#8217;t want to have to return to this page, I used a Firefox plugin to download all of the files and then organized them into folders. The result is one single archive for you to download.</p>
<p><img class="alignnone" title="media" src="http://banagale.com/blog/wp-admin/images/media-button-other.gif?ver=20100531" alt="" width="13" height="13" /> <a href="http://banagale.com/blog/wp-content/uploads/2010/07/Stanford-CS193P.zip">Download &#8211; Stanford CS193P.zip</a> &#8211; 81.3 MB</p>
<p>Most people are going to get an error when building projects from this set: &#8220;error: There is no SDK with the name or path&#8230;&#8221; <a href="http://www.facebook.com/topic.php?uid=192520174412&amp;topic=12533">Gonzalo Gasca posted</a> a four step solution to this:</p>
<p style="padding-left: 30px;">1. From the Projects menu in XCode, choose &#8220;Edit Project Settings&#8221;<br />
2. Click on the &#8220;General&#8221; tab. Near the bottom of the inspector window, you should see the path to the non-existant SDK that&#8217;s troubling you.<br />
3. Change the selection for &#8220;Cross-Develop Using Target SDK:&#8221; to another listed SDK instead of &#8220;Other&#8221; as it probably currently reads.<br />
4. Click Build, and away you go!</p>
<p>It is nothing short of amazing that this level of educational material is available for free.  I came across the Stanford course after Windows Phone 7 evangelist <a href="http://windowsphonesecrets.com/2010/06/20/windows-phone-vs-the-world-part-1-developers/">Paul Thurrott pointed out</a> that Microsoft has a lot of catching up to do in the realm of developer documentation and free training products.  He&#8217;s right.</p>
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		<title>Selling an iPhone 3GS to get a new iPhone 4 in the United States</title>
		<link>http://banagale.com/selling-an-iphone-3gs-to-get-a-new-iphone-4.htm</link>
		<comments>http://banagale.com/selling-an-iphone-3gs-to-get-a-new-iphone-4.htm#comments</comments>
		<pubDate>Tue, 29 Jun 2010 23:16:01 +0000</pubDate>
		<dc:creator>rob</dc:creator>
				<category><![CDATA[gadget]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://banagale.com/?p=542</guid>
		<description><![CDATA[People are often surprised to hear that their old iPhone will make their upgrade free or even pay them.  There are a few tricks to helping improve your chances of making money each time Apple releases a new iPhone.  I thought I&#8217;d describe how the process works and my recent experience. There are a number [...]]]></description>
			<content:encoded><![CDATA[<p>People are often surprised to hear that their old iPhone will make their upgrade free or even pay them.  There are a few tricks to helping improve your chances of making money each time Apple releases a new iPhone.  I thought I&#8217;d describe how the process works and my recent experience.</p>
<p>There are a number of tricks to upgrading an iPhone in the United States.  Most revolve around the fact that AT&amp;T subsidizes the cost of new iPhones.  So your old iPhone may be worth as much or more than the cost of a new iPhone if you&#8217;re up for a two year renewal.</p>
<p>I&#8217;ve been lucky to have every model of iPhone break on me at least one time (except the 4 which hasn&#8217;t failed yet) and have every phone replaced by Apple.  My iPhone 3G broke twice.  The first was my now well-indexed bit on the <a href="http://banagale.com/iphone-white-screen-sleep-state-problem.htm">white screen of death</a>.  In the second phone, the sleep switch stopped working (a common problem with early iPhone 3G).  Technically, I&#8217;m on my fourth iPhone in just over two years.</p>
<p><span id="more-542"></span></p>
<p>The day before the iPhone 3GS launched (June 18th, 2009), I took my malfunctioning 3G to the Apple store downtown Boston.  Since it had been just under a year since I had bought the 3G, Apple replaced the phone and I had a brand new iPhone on my hands.  I ended up selling the 3G for about $380 to someone who wanted to unlock it and send it abroad. Since the new 32 GB iPhone 3GS  was only $300, I got the new phone and pocketed some cash for a screen protector and a Gela Skin.</p>
<p>Today, I did near the same thing with the 3GS.  I only had the 3GS break once on me. One day the device stopped booting properly and would not make it past the Apple logo no matter how many restores and resets I performed.  Since the phone was non-functional, I took it in only a month prior to the release of the iPhone 4, and got a brand new 3GS.</p>
<p>Here are some starter things that will go in your favor:</p>
<ul>
<li>If possible, always buy your iPhone from the biggest Apple store in town.  My experience is that Apple stores are best at taking back purchases from their own location.  I&#8217;ve heard of AT&amp;T taking returns rejected by the Apple store but that&#8217;s not been my experience.</li>
<li>Be on the upgrade cycle.  Get your contract to line up with the annual June release date for the new iPhone.  This is when the older gen iPhone is at its highest value used.</li>
<li>Wait to return a partially working phone until just prior to the launch of a new iPhone.</li>
<li>Make sure you have the new iPhone on reserve at the Apple store prior to the sale.</li>
<li>List the iPhone on Craigslist, including the OS number and the baseband number.  These are found in the Settings -&gt; General -&gt; About page.  The baseband number is the modem***.  Make sure you use the words &#8216;unlocked&#8217; and &#8216;jailbroken&#8217; in the listing even if your iPhone is neither.  For example, &#8220;The phone is not unlocked or jailbroken.&#8221;  This will improve your  chances of showing up in results.</li>
<li>Plan to meet the buyer near your target Apple store.</li>
<li>Plan to have backup buyers in case the first fails to show up.</li>
<li>Bring a small paperclip to the sale, so you can remove your SIM card.</li>
<li>Remember to do a Settings -&gt; Reset -&gt; Reset All Data at the end of your sale. <em>Do not give your phone away until you have wiped all data</em>!</li>
</ul>
<p>At one point I considered adding AppleCare, since that would extend the time the phone could be owner.  However my experience is that most people buying past generation iPhones are doing so to jailbreak and run on different carriers.  Apple will not return jailbroken phones, so Applecare and the secondary market for iPhones actually collide somewhat.</p>
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		<item>
		<title>Two Photos of Me.</title>
		<link>http://banagale.com/two-photos-of-me.htm</link>
		<comments>http://banagale.com/two-photos-of-me.htm#comments</comments>
		<pubDate>Tue, 22 Jun 2010 01:43:37 +0000</pubDate>
		<dc:creator>rob</dc:creator>
				<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://banagale.com/?p=524</guid>
		<description><![CDATA[Here are two shopped photos of me from my trip to a family gathering on our farm in Eastern Oregon.  My Uncle Kip owns all 200 acres of the beautiful and isolated Sequence Gulch Ranch. I have some great viswo footage of a trip out to the dock in the middle of the pond, which [...]]]></description>
			<content:encoded><![CDATA[<p>Here are two shopped photos of me from my trip to a family gathering on our farm in Eastern Oregon.  My Uncle Kip owns all 200 acres of the beautiful and isolated Sequence Gulch Ranch. I have some great viswo footage of a trip out to the dock in the middle of the pond, which I plan to stich together using the iPhone 4, iMovie app later this week.</p>
<p><img class="alignnone" src="http://farm2.static.flickr.com/1230/4723107520_424cdac0eb.jpg" alt="" width="500" height="375" /></p>
<p><img class="alignnone" src="http://farm2.static.flickr.com/1431/4723107404_d10e77b6c7.jpg" alt="" width="500" height="197" /></p>
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		<title>Rock Show, an App for the Apple iPad</title>
		<link>http://banagale.com/rock-show-an-app-for-the-apple-ipad.htm</link>
		<comments>http://banagale.com/rock-show-an-app-for-the-apple-ipad.htm#comments</comments>
		<pubDate>Tue, 23 Mar 2010 22:24:37 +0000</pubDate>
		<dc:creator>rob</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[concerts]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[concert posters]]></category>

		<guid isPermaLink="false">http://banagale.com/?p=470</guid>
		<description><![CDATA[My software company, Neutrinos, has been hard at work on an application for the Apple iPad called Rock Show.  Rock Show is an interactive art gallery for concert posters that lets you view, share and buy original limited edition artwork. We&#8217;re very excited about the potential of the iPad and hope that this application does [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://banagale.com/blog/wp-content/uploads/2010/03/Rock-Show-for-the-Apple-iPad1.png"><img class="aligncenter size-full wp-image-473" title="Rock Show for the Apple iPad" src="http://banagale.com/blog/wp-content/uploads/2010/03/Rock-Show-for-the-Apple-iPad1.png" alt="" width="400" height="263" /></a></p>
<p>My software company, <a href="http://www.neutrinosllc.com">Neutrinos</a>, has been hard at work on an application for the Apple iPad called Rock Show.  Rock Show is an interactive art gallery for concert posters that lets you view, share and buy original limited edition artwork.</p>
<p>We&#8217;re very excited about the potential of the iPad and hope that this application does the device justice enough to be included in the launch of the grand opening of the  iPad App Store.</p>
<p>For more information about Rock Show, visit the official website, <strong><a href="http://www.rockshow.fm">RockShow.fm</a></strong>. You can enter your email address to be notified of availability. Be sure to follow the app on Twitter <a href="http://www.twitter.com/r0ckshow">@r0ckshow</a>.  (The first o is a zero)</p>
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		<title>3 Underutilized Technologies You Should Adopt Today</title>
		<link>http://banagale.com/3-underutilized-technologies-you-should-adopt-today.htm</link>
		<comments>http://banagale.com/3-underutilized-technologies-you-should-adopt-today.htm#comments</comments>
		<pubDate>Fri, 05 Feb 2010 16:25:54 +0000</pubDate>
		<dc:creator>rob</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[adoption]]></category>
		<category><![CDATA[lala]]></category>
		<category><![CDATA[os x]]></category>
		<category><![CDATA[top]]></category>

		<guid isPermaLink="false">http://banagale.com/?p=465</guid>
		<description><![CDATA[There are common technologies and services in existence today that continue to be rebuffed by far more people than they should.  This group of people probably have and use Facebook, own or regularly use an iPod and can send and receive email attachments with ease.  These are &#8216;normal&#8217; people who would typically be considered to [...]]]></description>
			<content:encoded><![CDATA[<p>There are common technologies and services in existence today that continue to be rebuffed by far more people than they should.  This group of people probably have and use Facebook, own or regularly use an iPod and can send and receive email attachments with ease.  These are &#8216;normal&#8217; people who would typically be considered to be reasonably tech-savvy and in the early to middle of the road adopters group.</p>
<p>I&#8217;m going to list reasons these are not adopted, reasons they should be and a score for how hard it would be to adopt it where 1 is super easy, and 10 is hard. Here are three that I&#8217;ve identified and feel strongly about today:</p>
<p><span id="more-465"></span>3.  <strong>Mac OS X</strong></p>
<p>The growth in quality of OS X as a Windows replacement has been a long time coming.</p>
<p><strong>Reasons it is not adopted</strong>: Too expensive to buy a mac, unfamiliar methods for doing common things &#8220;I know how to do&#8221; in Windows, not seen as business ready.</p>
<p><strong>Reasons it should be</strong>: The added expense is worth it in design and customer service, the new ways of doing old things require only minor variation in user behavior, you can run your legacy business tools on Windows in a Parallels window.</p>
<p><strong>Difficulty of Adoption</strong>: 6.   Four points for learning how to launch programs and handle files in a new operating system. 2 points for the expense.  Great Macbooks can be found for less than $700 on Craigslist!</p>
<p>2. <strong>Lala</strong></p>
<p><strong>Reasons it is not adopted</strong>: I&#8217;ve never heard about it</p>
<p><strong>Reasons it should be</strong>: Apple purchased this company because Lala negotiated an excellent set of deals with the recording industry.  These deals allow you to stream (almost) your complete mp3 collection from any computer anywhere in the world.  Forget bringing over your iPod to your friend&#8217;s house, just log into Lala there and boom you&#8217;ve got all your tunes via the internets.</p>
<p><strong>Difficulty of Adoption</strong>: 2.  You have to download the Lala &#8220;Music Mover&#8221; which actually just scans your music collection and tells Lala what it is ok for you to stream.  This is a no-brainer, do it now.</p>
<p>1. <strong>Twitter</strong></p>
<p><strong>Reasons it is not adopted</strong>: Irrational fear of change, confusion over how it works, concern that the service is used for mindless updates only.</p>
<p><strong>Reasons it should be</strong>: If you graduated from respecting only your local newspaper to allowing for reading the New York Times on the web, you are also ready to get updates via Twitter.  Anything is confusing if you have dedicated almost zero time learning about it. Yes, there are tons of mindless updates but also some of the world&#8217;s greatest known and unknown luminaries are sharing their thoughts and links.  You can screen out the silly people, you just don&#8217;t follow them.</p>
<p><strong>Difficulty of Adoption</strong>: 6.  Four points for getting over your prideful indulgence that you already have as much information access as you need.  Two points for the time you&#8217;ll have to spend finding people to follow, what it means to @reply and what a RT is.</p>
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		<title>Protecting the Cash Cow: Why the iPad Does Not Have Multitasking Ability</title>
		<link>http://banagale.com/protecting-the-cash-cow-why-the-ipad-does-not-have-multitasking-ability.htm</link>
		<comments>http://banagale.com/protecting-the-cash-cow-why-the-ipad-does-not-have-multitasking-ability.htm#comments</comments>
		<pubDate>Sat, 30 Jan 2010 01:25:21 +0000</pubDate>
		<dc:creator>rob</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[islate]]></category>
		<category><![CDATA[itunes]]></category>
		<category><![CDATA[mobile computing]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[cash cow]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[last.fm]]></category>
		<category><![CDATA[pandora]]></category>

		<guid isPermaLink="false">http://banagale.com/?p=456</guid>
		<description><![CDATA[The internet is abuzz with what the iPad is missing, but for each statement there is a very specific and reasoned answer.  I&#8217;ve been happy to see Daring Fireball give background on the reason Flash is not and should never be built into Apple&#8217;s Touch platform.  With that properly explained, let&#8217;s look at why the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://banagale.com/blog/wp-content/uploads/2010/01/cashcow.png"><img class="alignright size-full wp-image-462" title="Why Apple does not allow multitasking on the iPad" src="http://banagale.com/blog/wp-content/uploads/2010/01/cashcow.png" alt="Why Apple does not allow multitasking on the iPad" width="150" height="115" /></a>The internet is abuzz with what the iPad is missing, but for each statement there is a very specific and reasoned answer.  I&#8217;ve been happy to see Daring Fireball give background on <a href="http://daringfireball.net/2010/01/apple_adobe_flash">the reason Flash is not and should never be</a> built into Apple&#8217;s Touch platform.  With that properly explained, let&#8217;s look at why the iPad does not allow multi-tasking of applications.</p>
<p>Apple enthusiasts are often quick to point out that the iPhone would run out of batteries too quickly or the processor would not be strong enough to support snappy use of multiple applications.  This proves true in testing a jailbroken iPhone.  But the iPad Apple tablet does not get the same defense.  The carefully touted A4 chip should have no problem running a sophisticated 3rd party application and the native mail client at the same time.</p>
<p>This is big trouble as more complex games for the device are introduced.  For example Grand Theft Auto, The China Town Wars, is a complex 3D game recently released for the iPhone and iPod Touch. GTA: CTW has the potential to lose mission progress by dropping you back to your apartment every time the game is left unexpectedly.  While this clearly negatively affects the gamer experience, imagine how frequent push notifications begging gamers to leave for just a moment will affect more persistent, longer-session games like World of Warcraft.</p>
<p>The A4 is pretty tough chip and conceivably should have the ability to safely run multiple iPhone and iPod Touch applications, if not the more weighty future iPad-specfic titles.  So why isn&#8217;t multitasking being allowed?</p>
<p><strong>Apple does not want people to use streaming music services like Pandora and Last.fm until it is ready with its own cloud-based, Genius-powered streaming music recommendation engine a seamless listening experience through the iPod application and iTunes.</strong></p>
<p>Currently, the only ways to play back audio while running another application (crippled multitasking) are:</p>
<ul>
<li>Using the iPod application</li>
<li>Downloading an mp3 or other audio attachment from an email and hitting play. (Plays back from within the mail application)</li>
<li>Downloading an mp3 or other audio from the web. (Safari plays it back)</li>
</ul>
<p>Similarly, the only way to playback streaming audio is using the Last.fm application, the Pandora application or a few other apps that use a recommendation engine to create lists of songs you do not own and stream them to you.  If Apple were to allow you to playback Pandora today on the iPad and work with the iLife suite to author documents they will be training you not to use iTunes!</p>
<p>&#8220;But they can&#8217;t get away with that!&#8221; That&#8217;s right, they can&#8217;t.  That&#8217;s why Apple will introduce its cloud-based iTunes offering either before or in tandem with the release of the next generation iPhone this coming around June. Using the brains <a href="http://www.techcrunch.com/2009/12/04/apple-acquires-lala/">acquired in the purchase of Lala</a>, Apple will be introducing a mixed-mode local and cloudbased listening experience where any iTunes music collection can be played back in part on the locally stored disk or streamed from the cloud using an iPad.</p>
<p>Apple will use Genius to identify and stream audio to iPad users in its own competitive play against Pandora and Last.fm.  Once a strong streaming, Genius-powered solution is available to iPhone, iPod Touch and iPad users future devices will be able to multi-task all applications, including the most threatening, streaming audio services.</p>
<p>Jobs made it a point to illustrate Apple has 125 million credit cards on file through iTunes.  Every streaming audio selection that is in turn bought by the user can be facilitated using that payment information.  Not the case with Pandora or Last.fm!  <em>Denying these applications the ability to gain traction gives the iTunes ecosystem time to evolve to include their services</em>.  This will make the future allowance of multitasking apps delivering this music less impactful in pulling users away from greatest cash cow in software&#8217;s history: iTunes.</p>
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