Baja Fresh was blowing up around the time I graduated from college. I had the one near my mom’s house in my phone for a while and I set up a number of dinners for pick up on the way home from my job. Then the quality of their food went south so I stopped going. Fast-forward to this past week when I see a billboard for a new Nacho Burrito at Baja Fresh.
I decided that I must have this new burrito. I finally got around to trying it out this afternoon, so here’s a quick review of the new offering from Baja Fresh.
First, you should know that Baja Fresh was bought by Wendy’s in 2002 for 245 million dollars. I graduated in 2003, so the timing makes sense given the hype around the company. However, in only a few years the business has become increasingly less valuable to the point where it was bought from Wendy’s for a song–David Kim of Anaheim, CA led a group of investors to buy Baja Fresh for only $31 million. Continue reading A Review Of the Baja Fresh Nacho Burrito